A new study by Online Mortgage Advisor has revealed that India has five of the top 20 happiest cities in the world to buy a home. The study also revealed that Mumbai is the least happy city to buy a home in the world, while Surat was ranked fifth on the same list. Online Mortgage Advisor, a UK-based mortgage broker matching service, came up with a list of the happiest places to buy a home after scouring thousands of geo-tagged Instagram posts and then analyzing the level of happiness on the faces in the photos.
Using the method described above, Study It was found that the happiest city in the world to buy a home is Barcelona in Spain, followed by Florence in Italy and Ulsan in South Korea in second and third place. The Barcelona homebuyer photo scored an average happiness score of 95.4 out of a possible 100, which was 15.6 percent higher than the homebuyers’ global average happiness level. The happiest city in India to buy a home was Chandigarh, which was ranked fifth on the global list. Other Indian cities that figure in the top 20 are Jaipur at 10th position, Chennai at 13th and Indore and Lucknow at 17th and 20th position respectively.
The study also concluded that Mumbai was the least happy city in the world to buy a home. The average happiness score for Mumbai was 68.4 out of 100. This was 17.1 percent below the global homebuyer average. Atlanta in the United States and Sydney in Australia came in second and third on the list of the world’s least happy cities to buy a home. Surat was the only other city in India other than Mumbai to be ranked fifth in the list of the least happy city in the world.
how happiness is measured
The study was conducted in August 2021 based on thousands of geo-tagged Instagram posts from around the world. The faces in these posts were then studied to find out how the happiness level of an average Instagram user compared to those who had recently bought a home. Asked whether consent was taken from the owners of Instagram posts, a company representative said, “While permission was not granted, the data is completely anonymous and the only identifiable data points were geotags of photos rather than people. Or the pictures themselves.”
Two sets of photos were collected for the study – one posted with the hashtag #selfie and the others with hashtags like #newhomeowner. The team behind the study scanned both sets of photos using a Microsoft Azure facial recognition tool. The tool analyzed each photo and assigned a score for each emotion displayed on the face based on prevalence – the highest-scoring emotion indicating the most dominant emotion present. Cities were included in the list only if at least 100 AI-detectable images were geo-tagged there.
From the analysis, the team concluded that people who recently bought new homes are significantly happier than the average Instagram user who posted a selfie. In only a third (35 percent) of the #selfie posts they analyzed, happiness was the dominant emotion. But when this number was compared with the happiness seen on the faces of recent homebuyers, this number increased to 83 percent.