Google, MeitY Announce Appscale Academy Programme to Help Indian Startups Build Apps for Global Audience


AppScale Academy, a new growth and development program for startups, has been announced by the Ministry of Electronics and Information Technology (MeitY) and Google. The program seeks to train early to mid-stage startups across India to build apps for a global audience. Google and MeitY will conduct a selection process, in which 100 startups will be trained through a customized curriculum that includes virtual instructor-led webinars, self-learning materials and mentorship sessions with local and global industry professionals. This program will run for six months.

New AppScale Academy Program will cover topics such as app quality, global reach, user acquisition and monetization, app design, Google Play Policy, and data protection best practices. Any Indian startup that wants to accelerate business growth is eligible to apply. Applications are now open and the last date for submission is December 15. The final list of 100 startups will be announced in January 2022.

The AppScale Academy program comes with additional benefits such as personalized mentorship, access to Google self-paced learning programs, MeitY startup education courses, as well as invitation-only seminars and events. The program also provides market consultation and app quality reviews. Select startups will also receive 1:1 mentorship from Google and industry experts, Google product credits, Android hardware and a potential opportunity to be featured on Google Play. All startups, whether gaming or non-gaming, can apply through this link. Startups can run on any business model – free, paid, transaction and others. Google notes that this program is only open to app developers in India and applicants must be 18 years of age or older.

These startups require a core team that is committed to a six-month long training, coaching and mentorship program. The training sessions will be conducted by mentors like Alok Kejriwal, CEO & Co-Founder & CEO of Games2Win, Co-Founder & CEO of Ku Apramaya Radhakrishna, Vice President of Meesho Megha Agarwal and General Manager of Development.