How HMD Global Is Trying to Counter Realme, Xiaomi With Nokia Phones in India


Nokia brand licensee HMD Global has launched several smartphones and feature phones in India in 2021. Although the Finnish company continued its trend of delivering a pure software experience, it brought models like the Nokia C20 Plus, Nokia 110 4G and newer ones. Launched Nokia XR20, aimed at attracting young consumers. The company also has accessories from the Nokia brand, including Truly Wireless Stereo (TWS) earbuds, to complement its smartphones. The growing presence of Nokia phones and accessories is aimed at bringing the old brand back to the Indian market. But has it succeeded in its purpose?

In this week’s episode of the Gadgets 360 podcast of class, host Akhil Arora with senior reviewer Aditya Shenoy talk with HMD Global India and Middle East and North Africa (MENA) Vice President Sanmeet Singh Kochhar to understand the company’s achievements and how it is trying to win against fierce competition coming from Chinese players. my true form And Xiaomi.

Kochhar talks about the Nokia C, Nokia G, and Nokia X series that HMD Global has brought as a replacement for its earlier numeric range of smartphones. While the Nokia C series is targeted at first-time smartphone users, the Nokia G series comes with unique features like two-three days of battery life and software updates. On the other hand, the Nokia X series is designed to push the boundaries and include support for technologies such as 5G Connectivity, the executive says.

He also points out that HMD Global considers Rs. 10,000-16,000 bracket as an important market segment. It already includes models: Nokia 3.4handjob Nokia 5.4handjob Nokia G10handjob Nokia G20, And this Nokia C30 in that section.

However, instead of planning to bring the phone in a fairly aggressive manner – something we’ve seen so far with the likes of Realme, Opposition, and Xiaomi – HMD Global wants to focus on both software and hardware as its unique selling points (USPs).

“We believe we have a very different approach to this, while hardware innovations are important and will continue to move forward with it. But at the same time, software, security, privacy, all these aspects play a very important role. are,” Kochhar tells us.

The executive also noted that apart from smartphones, HMD Global also has a strong foothold in the 2G feature phone market in India.

Last year, the company introduced NS Nokia 5310 ExpressMusic (2020) As its feature phone that was targeted at music lovers and people looking to digital detox. Kochhar says that thousands of Nokia 5310 XpressMusic (2020) units were sold online.

To bring an immersive experience to the market, HMD Global has recently launched launched NS Nokia XR20 As your rugged phone. Kochhar encourages our podcast listeners to experience the rigors of the phone except in real life.

“We have demo phones [Nokia XR20] In select stores. I would encourage you to go out there… hold that device in your hand, try to drop it on the floor,” he says.

In the coming days, HMD Global is planning to launch nokia t20 Tablet Kochhar tells us in India that the launch will happen “around the Diwali time frame”. Gun Shot started Globally earlier this month.

HMD Global has been manufacturing its phones for some time now. Kochhar says that Nokia C3handjob Nokia C01 Plus, And this Nokia C20 Plus They were phones that were not only manufactured locally in the country but were specially designed for the Indian market. He further added that the company is also looking to export its locally made phones to other markets in the coming future.

We also talk about how COVID-19 The pandemic affected HMD Global and the smartphone market as a whole. Additionally, the discussion also discusses how the company is working towards maintaining the trust and value of consumers on the Nokia brand. You can catch it all and listen to our full conversation with Kochhar by hitting the play button on the player embedded above.

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