McLaren Racing Announces NFT Platform to Let Fans Buy Exclusive Digital Collectibles

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Popular British racing team and the world’s second oldest active Formula 1 team McLaren Racing has launched a platform where fans and collectors can buy McLaren Racing-branded digital collectibles or non-fungible tokens (NFTs). Named ‘McLaren Racing Collective’, the platform will serve as a destination to hold a slew of exclusive McLaren Racing collectibles for future occasions. The first drop will allow fans and NFT collectors to purchase various components of the MCL35M 2021 Formula 1 race car, built from official CAD generated by McLaren Racing.

The first digital component will be gifted free of charge to the first 5,000 fans who join the collective platform. From there, fans can purchase one or more components as they release the full digital MCL35M race car with the goal of assembling all 22 to assemble. The collectible will be released in five phases, with the first four components dropping on October 24.

NS McLaren Racing Collective built on Tezos, which is said to be an energy-efficient blockchain and is also an official technology partner of McLaren. With McLaren Racing, the two are facilitating the creation of limited digital assets so fans can buy their share of the team.

The first person to complete the full digital MCL35M will win a VIP trip to the 2022 Formula 1 Grand Prix. This will be the first of many campaigns as the team sees the platform as a long-term fan engagement strategy for McLaren Racing.

“We are excited to launch McLaren Racing Collective, which allows us to engage our fans in a whole new space. Through NFTs built on the energy-efficient Tezos blockchain, we are looking to grow our fan experience.” We are creating new ways, and the McLaren Racing digital collectibles market provides a new way for people to connect with our team,” said Lindsey Eckhouse, Director, Licensing, eCommerce and eSports, McLaren Racing, commenting on the launch.


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