Realme is expanding its presence in India by launching new devices on a regular basis. The company, owned by China’s BBK Electronics, has a variety of smartphones to take on Samsung and Xiaomi. Along with the phone, it also offers a variety of connected devices, including smartwatches and truly wireless stereo (TWS) earbuds. Realme recently forayed into apparel and personal care by introducing sweatshirts, T-shirts, caps and even electronic toothbrushes and hair dryers. Earlier this week, Realme expanded its Realme GT flagship lineup in the country and launched the Realme GT Neo 2 as its most affordable offering in the new range.
In this week’s episode of the Gadgets 360 podcast of class host Akhil Arora and review editor jamshed avari speak with Madhav Seth, Vice President my true form and the CEOs of Realme India, Europe and Latin America, who takes us behind the scenes at Realme.
Sheth says that since the arrival of realme gt series, the company has abandoned its earlier Realme X family. However, the new series is claimed to build on the legacy of the Realme X lineup and aims to deliver a flagship-like experience at compelling price points.
“You will see a lot of GT products in Realme’s portfolio very soon,” says Sheth. He also indicated that the company is planning to bring new Realme GT phones with 125W fast charging support next year.
Unlike its other series, Realme aims to provide a complete, all-round experience through the Realme GT series, the executive tells us during the conversation.
“You don’t pay the price for the logo, you pay the price for the technology. And I think if you’re paying the price for the technology, you should realize it. And that’s what the GT will be about,” he mentioned did.
Realme GT series expanded with the addition of realme gt neo 2 on Wednesday. The new Realme phone comes with 120Hz display and a . Comes with features including Qualcomm Snapdragon 870 SoC to compete against models like Samsung Galaxy M52 5Ghandjob Mi 11X 5G, And Poco F3 GT.
Realme GT Neo 2 also comes with 5G connectivity and 65W fast charging. It is in the Realme GT series with the Realme GT 5G and . is the third model after realme gt master edition Which is going for sale in India. realme gt neo 2 starting price in india 31,999 for the base 8GB RAM + 128GB storage variant at Rs. 35,999 for the 12GB + 256GB model.
Along with the Realme GT series, Sheth talks about Realme’s ongoing research and development in India. He also touches the existing’Make in India‘ move by manufacturers like Realme to localize their production in the country.
“Where India is at the moment, it is about assembly and semi-manufacturing,” he says.
Sheth also highlighted the growth achieved by Realme so far in the ongoing festive season sales. He says that the company managed to generate Rs. 3,500 crores sold during the sale and became the number one brand Flipkart across product categories including smartphones, laptops, and audio and ANC (active noise cancellation).
Along with online sales, Realme is planning to increase its offline presence in the country. Sheth says it plans to open 1,000 offline stores next year where it will showcase its entire ecosystem of products to consumers.
We also ask Sheth how Realme is differentiating the experience while launching multiple products on a regular basis. He says that the purpose of launching many products is to grow the community.
“It is not about whether we are launching so many products at the same time or where people are getting confused, but they are all different categories of products. We are giving more options to the users. There are more options in the market to choose from regarding their existing portfolios,” he says.
Later, the Realme India chief also talks about why we are seeing 5G phones, despite the fact that the telecom network yet to roll out Their next generation cellular services.
You can listen to our full 40-minute conversation with Sheth by hitting the play button on the embedded player above.
orbital is available amazon musichandjob Apple Podcastshandjob google podcastshandjob Songhandjob jiosawanihandjob Spotify, and wherever you find your podcasts. Plus, don’t forget to follow the Gadgets 360 podcast wherever you’re listening. Please rate us and leave a review.
New Orbital episodes are released every Friday, so be sure to tune in each week.