Squid Game, Netflix’s biggest original series launch, is estimated to cost around $900 million (about Rs 6,770 crore) for the streaming giant, according to a report citing data from an internal Netflix document.
This nine-episode thriller, in which money-strapped contestants play childhood games with deadly results to win KRW 45.6 billion (about Rs 290 crore), became an international hit after its launch last month.
Bloomberg said that compared to its estimated net worth, the cost of the show is just $21.4 million (about Rs 160 crore).
according to the report, around 132 million had watched at least two minutes of the show in its first 23 days, easily breaking the record held by the UK’s costume drama. bridgerton, Who was streamed by 82 million accounts in its first 28 days.
Los Gatos, California-based Netflix estimated that 89 percent of people who started the show watched more than one episode, and 66 percent of viewers finished watching the series in the first 23 days, the news agency said.
Netflix declined to comment on the report. A lawyer for the company told Bloomberg that it would be inappropriate for Bloomberg to disclose confidential data contained in the documents it reviewed.
The series is also the first Korean drama to snatch the top spot on Netflix in the United States, and has even sparked interest among people learning Korean.
In China, where Netflix isn’t available without a VPN, a bakery in Beijing has introduced squid game-themed confectionery challenge in your store.
© Thomson Reuters 2021