Youth Fashion Brand PacSun To Adopt Payments In Cryptocurrencies


US fashion brand Pacific Sunwear or PacSoon announced that it will accept payments in bitcoin and ether, bitcoin cash, Wrapped bitcoin, Dogecoin and, among 10 other altcoins, Litecoin. The outlet has tied up with popular crypto payment service provider, Bitpay, to process the payment, allowing the outlet to accept a variety of cryptocurrencies from the get-go.

When checking their shopping cart in PacSun, shoppers will now begin to see a button labeled “Pay with BitPay”, which will allow them to choose which cryptocurrency They want to make payments, and use crypto wallets. The transaction is then completed through a process that only involves scanning a QR code.

PacSun likes to be recognized as a Gen Z-focused outlet and claims to be the first “major brand in the fashion and retail space” to allow payments in cryptocurrency, with 400 outlets spread across the US and Puerto Rico. a a recent study In the US, PYMNTS found that 54 percent of the country’s Gen Z population currently or have invested in cryptocurrencies in the past. Hence, the move is in line with the ethos of the company.

“With digital sales doubling since last year, we understand the continuing importance of creating an exceptional online shopping experience for our customers,” said Brie Olson, president of PacSun. release announcing the move. Co-CEO at PacSun says, “Given their growing desire for cryptocurrency, it was clear that we needed to accommodate and offer BitPay as another payment option, so that we could be one of their retailers.” as you can believe.” , Michael Relich.

Bitpay is one of the oldest crypto institutions in its region in the US. Both companies already have plans to launch a comprehensive marketing campaign that uses their social media reach.

The announcement from PacSun also comes just a day after the US-based movie theater chain AMC Theaters Opens Payment To accept Dogecoin.


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Cryptocurrency is an unregulated digital currency, is not legal tender and is subject to market risks. The information in this article is not intended to be financial advice, trading advice or any other advice or a recommendation of any kind offered or endorsed by NDTV. NDTV shall not be liable for any loss arising out of any investment based on any alleged recommendation, forecast or any other information contained in the article.

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