Chromebook, Tablet Shipments Decline for First Time Since Pandemic Began: IDC


The latest IDC report shows that Chromebooks and tablets reported their first quarterly decline in shipments since the start of the pandemic in 2020. While Chromebook shipments declined 29.8 percent year-on-year in the third quarter of 2021, tablet shipments declined 9.4 percent year-on-year. Chromebook shipment volume decreased to 6.5 million units and tablet shipment volume decreased to 42.3 million units. In the Chromebook segment, Lenovo reportedly leads the pack with 23.1 percent market share. Apple, on the other hand, ruled the tablet segment with 34.6 percent market share in the third quarter.

IDC’s Latest report good Finds that easing restrictions in many sectors led to an increase in spending in other categories, which weakened Chromebook And tablet demand reports said the decline also stemmed from a stronger third quarter in 2020 when consumer device shipments peaked. As mentioned, Lenovo In Q3 2021, Chromebooks ruled the segment with 1.5 million shipments and 23.1 percent market share. However, its annual growth declined by 10 per cent as it sold 1.7 million units in the same quarter last year. For Chromebook shipments, acer Comes in second place with 1.4 million shipments and 20.8 percent market share. Pit And Himachal Pradesh With 1.2 million and 1.1 million shipments in the third quarter, they come in third and fourth, respectively. samsung Came in last place with 0.6 million shipments and 8.9 percent market share. Nearly all the top Chromebook makers saw a decline in annual growth, except for Samsung, which saw a modest 0.2 percent increase.

Anunga Natraj, senior research analyst at IDC’s Mobility and Consumer Device Trackers, says, “Many schools and governments blew their budgets to provide tools for distance learning and even consumers to learn in 2020. Buy devices aggressively. Education market is expected in the near term. This directly affects Chromebooks and even tablets to some extent, especially in developed markets like US and Western Europe, over the last quarters Due to higher volumes. However, Chromebooks continue to grow their footprint in Asia/Pacific (excluding Japan and China), Latin America and emerging markets such as the Middle East and Africa, but sales in these regions account for less than 13 percent of total Chromebook volume. and is therefore far from shifting the global market.”

Coming to the tablet, the latest IDC report suggests that Apple Leading the pack in Q3 2021 shipments with 14.7 million units and 34.6 percent market share. It saw an annual growth of 4.6 per cent with only 14 million units shipped in the same quarter last year. samsung Comes in second place with reported shipments of 7.5 million and a market share of 17.7 percent. Amazon-branded tablets and Lenovo Tablets come in third and fourth place with 4.7 million and 4.3 million units shipped, respectively.

Huawei It managed to ship 2.4 million tablets in Q3 2021, accounting for 5.4 percent of the market share globally and securing the fifth position in the tablet rankings.

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