Facebook’s parent company Meta has announced that it is testing a number of new controls designed to give users and businesses the option to customize their Facebook News Feed experience. With the move, Meta says people can now increase or decrease the amount of content they see from friends, family, groups and Pages on Facebook and the topics they care about in their News Feed preferences. For its business customers, Facebook is performing topic exclusion tests for News Feed on a limited number of advertisers who run ads in English. Meta has also revealed its plans to work closely with third-party partners.
“We’re testing new ways to make it easier to find and use News Feed controls to accommodate people’s ranking preferences and optimize their News Feed,” Meta said in a blog post.
The company will provide controls such as favourites, reconnecting, snoozing, and unfollowing, as well as easy to access. Facebook’s new trial is initially available to a limited number of users and is likely to reach all eligible users in a gradual rollout schedule.
As mentioned, Meta is also expanding its topic exclusion controls for the Facebook News Feed test to a limited number of advertisers running ads in English. Advertisers can choose from three topic groups – News & Politics, Social Issues, and Crime & Tragedy. When an advertiser selects one or more topics, their ad will not be visible to people who have engaged with those topics in their News Feed. Meta said that in its initial testing, advertisers who excluded the news and politics categories were able to avoid news and political adjacencies 94 percent of the time.
Meta treats the topic exclusion controls as a bridge product and both uses a new content-based suitability control to address advertisers’ concerns about displaying ads next to certain topics based on their brand suitability preferences. Hoping to start testing. Facebook And instagram feed. The company is planning to start the rollout in 2022.
Finally, Meta plans to work with third-party brand protection partners before the end of 2021 to develop a solution to verify that content with an ad in News Feed is in line with the brand’s suitability preferences. aligns with or not. Meta said it would begin with requests for proposals in the coming weeks.