Britain’s competition regulator said on Friday it has secured a better commitment from Alphabet’s Google, including from the US tech giant, on changes to user-tracking cookies in its browsers that will last six years after any pledges are made.
Competition and Markets Authority (CMA) is checking of google Some are planning to cut support for cookies chrome Because it is concerned that the move could disrupt competition in digital advertising.
Google in June proposed changes to its plan, called a “privacy sandbox,” including allowing the CMA an oversight role.
Google has said that if the commitments are accepted, they will apply globally.
The CMA said Google has made new pledges to address some remaining concerns, including offering commitments to reduce access to IP addresses and clarifying internal limits on the data it can use.
Andrea Coselli, CEO of CMA, said: “We have always been clear that Google’s efforts to protect users’ privacy cannot come at the cost of less competition.”
He continued: “If accepted, the commitments we have received from Google become legally binding, promoting competition in digital markets, raising money through advertising and protecting users’ privacy.” help protect the ability of online publishers to protect themselves.”
google said blog It was determined to “ensure that the privacy sandbox is developed in a way that works for the entire ecosystem”.
The CMA said it would consult on the new commitments by December 17.
© Thomson Reuters 2021