Realme Set to Enter High-End Smartphone Market, Plans to Launch Phones Over $800


Realme is set to enter the high-end smartphone market with new phones priced above $800 (approximately Rs. 59,500). The company’s founder and CEO Sky Lee announced on Twitter that Realme will take on Apple and Samsung that dominate the premium smartphone market. Realme’s siblings Oppo, Vivo and OnePlus – which are owned by the same parent company BBK Electronics – have also tried to take on Apple and Samsung in the high-end market with their distinctive offerings. However, all three companies are yet to garner enough attractiveness to generate massive demand for their premium flagships.

sky liu deployment of A tweet to announce Realme’s foray into the high-end smartphone market. However, he hasn’t confirmed any further details yet, including when we might actually see the first my true form Phones over $800.

my true form started your journey In the highly competitive smartphone market in May 2018. Initially, the company entered the market as a subsidiary of Opposition, although it different from oppo Soon after the launch of its first smartphone model (realme 1) and emerged as an independent brand.

So far, Realme has competed against the likes of Xiaomi (including its sub-brands redmi and spin-offs poco, Infinix, And samsung, with Smartphone range Starting from as low as Rs. 7,499 and going up to Rs. 37,999. also recently decided to end Bring on the Realme X series and the Realme GT series that promise a flagship-like experience.

Although Realme has not yet provided any details about this new move, a report from China earlier this month suggested That the company will introduce its new flagship phone early next year for around CNY 5,000 (approximately Rs 58,200).

Since its launch in the smartphone market, Realme has crossed the total shipment of 100 million smartphones. It grew 135 percent year-on-year in the second quarter of 2021, According to Analyst Firm Counterpoint. The company is also fourth among the top five smartphone vendors in India. Its market share in India, however, year-on-year decline of five percent In the third quarter, IDC reported.

Realme expanded its offline presence in India by launching 200 exclusive stores and plans to expand that footprint to a total of 300 stores in the country. These stores will have the realme phone as well as its accessories. By the end of 2022, the company plans to expand its offline presence to over 1,000 specialty stores in the country.


Realme India CEO Madhav Sheth joins of classHead over to the Gadgets 360 podcast for an exclusive comprehensive interview, as he talks about the 5G push, Make in India, Realme GT series and Book Slim, and how stores can improve their position. available on orbital Spotify, Song, jiosawani, google podcasts, Apple Podcasts, amazon music And wherever you get your podcasts.
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