Adidas Originals Enters the Metaverse, Partners With NFT Players


Sportswear brand Adidas Originals has joined several other lifestyle labels to make the move in the metaverse. The company has partnered with two players in the non-fungible token (NFT) space – Bored Ape Yacht Club, and Pixel Vaults Punks Comic, along with striking a deal with crypto investor Gamoni for its Metaverse entry. The sportswear brand described Metaverse as a “world of limitless possibilities” when it replaced the official Twitter handle’s profile picture with a bored ape image.

“This autumn, Adidas is known for celebrating ideas on the bleeding edge of originality, settling on the limits of creativity: metaverse, Our goal there? To see each of its inhabitants flourish. The metaverse is where one can express their most original thoughts and become their most authentic self, whatever form they may be. and thanks blockchain (and NFTs), they can own whatever Pioneer makes,” said an article posted on the adidas mobile app.

In the image of the bored ape set as Adidas’ new Twitter photo, the cartoon monkey can be seen wearing an Adidas track jacket with prints of the Punks comic and the Gamoni logo.

In a 29-second long video clip shared by Adidas, three apes from outer space can be seen entering Earth and landing on a metaverse shaped like the shoe brand’s logo.

Bored Ape Yacht Club’s NFT series includes over 10,000 NFTs, molded on Ethereum Blockchain.

Punk’s comic, on the other hand, merges the worlds of NFTs and physical comic books to create new-age crypto comics.

Gmoney is a known cryptocurrency and NFT influencers who have been featured on the Fortune NFTy 50.

adidas first Announced entry into the metaverse And in late November a partnership with Coinbase, and even earlier, became active in the Metaverse game The Sandbox.

It’s Not the Only Brand to Enter the Metaverse, According to Bloomberg Intelligence report good Can touch a valuation of $ 800 billion (about Rs 59,58,719 crore) by 2024.

Balenciaga and Nike are also planning to launch projects related to the Metaverse in the coming days.


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