Blinkit Temporarily Stops Operations in Areas Where It Cannot Deliver in 10 Minutes


Blinkit, the online delivery platform formerly known as Grofers, is limiting its operations in India. The company on Monday announced that it will operate only in locations where it can ensure product delivery to users in 10 minutes. Blinkit is temporarily discontinuing services in areas where it cannot complete deliveries within the said time frame. Grofers recently rebranded itself as Blinkit. Swiggy’s Instamart, BigBasket, Dunzo, and Zepto are the major rivals of the company in this segment.

Blinkit founder and CEO Albinder Dhindsa announced Via A blog posts the decision to discontinue services in areas where it cannot offer fast delivery. The Blinkit service will now only be available in areas where the company is able to get to users’ locations within 10 minutes (or less).

Dhindsa said, “In the short term, this call will have significant implications for the size of our business and a significant number of our customers. We expect it to affect approximately 75,000 of the 200,000 daily customers we serve. “

He said the firm is opening a new store every four hours and hopes to serve all affected customers within four weeks. Users can update their exact location on the Blinkit app to see if they are currently serviceable.

Grofers, which began operations as an online grocer in late 2013, rebranded itself as Blinkita. Last week, It recently achieved unicorn status or $1 billion (approximately Rs 7588 crore) in valuation, after raising over $120 million (approximately Rs 910.6 crore) from the online food delivery platform. zomato and as part of an ongoing raise to existing investor Tiger Global Management.

The company, which till now primarily focused on grocery delivery, is said to have over 100 partner stores or warehouses in eight cities. In addition, it reportedly currently has 2,000 employees and processes over a million orders a week across 12 cities in India.

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Nitya P Nair is a journalist with over five years of experience in digital journalism. He specializes in business and technology beats. A foodie at heart, Nitya loves to explore new places (read cuisine) and sneak in dialogues from Malayalam films to spice up the conversation.

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