Facebook Owner Meta Launches New Platform, Safety Hub to Protect Women in India


Meta (formerly Facebook) on Thursday announced a series of steps to protect female users on its platform, including the launch of StopNCII.org in India, aimed at combating the spread of non-consensual intimate images (NCII). have to compete.

meta has also launched the Women’s Safety Hub, which will be available in Hindi and 11 other Indian languages, which will enable more women users in India to access the tools and resources they need to enhance their social media experience while on-the-go. can help you get the most out of it. secure online.

Karuna Nain, Director (Global Security Policy), META Platforms, told reporters here that META’s initiative will ensure that women do not face language barriers in accessing information.

“Security is an integral part of Meta’s commitment to creating and offering a secure online experience across all platforms and over the years the company has launched several industry leading initiatives to protect online users.

“Continuing our endeavor to promote the safety of users, we are taking several initiatives on our platform to ensure the safety of women online,” she added.

StopNCII.org It is a platform that aims to combat the spread of non-consensual intimate images (NCII).

Nain said, “It gives control to the victims. People can actively come to this platform, hash their intimate videos and images, share their hash back with the platform and participating companies.” “

She explained that the platform does not receive any photos and videos, and instead what they get is a hash or unique digital fingerprint/unique identifier that tells the company that it is a known material that is infringing. “We can continuously monitor that content on our platform and once it’s uploaded, our review team investigates exactly what’s going on and takes appropriate action if it violates our policies,” he added. Do it.”

In partnership with the UK revenge porn helpline, StopNCII.org builds on META’s NCII pilot, an emergency program that allows potential victims to actively hash their intimate images so that they are not broadcast on its platform .

The first of its kind platform has partnered with global organizations to support the victims of NCII. In India, the platform has partnered with organizations such as Social Media Matters, Center for Social Research and Red Dot Foundation.

Nain said the company expects this to become an industry-wide initiative, so that victims can come to this one central location just to get help and support and not have to go to every tech platform one by one to get help and support. . ,

In addition, Bishakha Dutta (Executive Editor of Point of View) and Jyoti Vadehra of the Center for Social Research are the first Indian members of META’s Global Women Safety Expert Advisors. The group includes 12 other non-profit leaders, activists and academic experts from different parts of the world and advises META in developing new policies, products and programs to better support women on its app.

“We are confident that with our ever-increasing safeguards, women will be able to enjoy a social experience that will enable them to learn, engage and grow without any challenges.

Nain said, “India is an important market for us and bringing Bishakha and Jyoti to our Women Safety Expert Advisory Group will help further enhance our efforts to make our platform safer for women in India.”


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