Korean Becomes Fastest-Growing Language in India Thanks to Popularity of K-Pop, Squid Game: Duolingo Report

Popular language-learning platform, Duolingo has released its annual language report for the year 2021, revealing changes in language-learning patterns in the country. According to the report, Korean is the fastest growing language in India and people between the ages of 17 and 2 are more interested in learning Korean. The report stated that the release of squid games and interest in Korean pop music (K-pop) increased the popularity of Korean among youth. The company also selected ‘I’m mentally exhausted’ as one of the ‘most 2021 phrases’.

According to Duolingo Language Report 2021 (India)English is the most popular language learned in the country, followed by Hindi, French, Spanish and Korean in the top five positions. According to the report, Indian millennials and Gen-Z – especially those aged 17 to 25 – are responsible for the rise of Korean language learning in India, influenced by squid games and K-pop.

In a survey conducted by DuolingoMore than 56 percent of respondents said they were influenced to learn a new language by pop-culture trendsetters, including movies, OTT shows and web series.

A total of 1,013 people aged 18 to 50 took part in the Duolingo survey from Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad, Jaipur, Pune, Ahmedabad and Lucknow.

English, Spanish, French, German and Japanese are the most popular languages ​​in Duolingo around the world. Korean is also the fastest growing language in Brazil, France, Germany and Mexico. Globally, Korean is the seventh most popular language studied worldwide.

Duolingo notes that professional and personal development are major reasons for Indians to learn a new language. Interest in a different culture, staying connected with the community, and pursuing a new hobby are other reasons listed by participants. Also, digital learning is the most preferred mode of learning by most of the aspirants.

Additionally, to indicate the tone and feel of the year, the language learning platform has selected ‘I’m mentally exhausted’ as the ‘Most Phrases of 2021’.