Parler to Expand Into NFTs to Tap Into the Burgeoning Digital Asset


Social media platform Parlor on Monday said it will expand its business to non-fungible tokens (NFTs), underscoring the rapid growth of the digital asset in recent months.

One NFT, which is a digital asset that is usually purchased cryptocurrency Or in dollars, includes everything from images, videos to text. Ownership records are tracked on the blockchain, which acts as a public ledger allowing anyone to verify the authenticity of the NFTs.

Traded since around 2017, NFTs initially gained popularity in early 2021 and again around August.

Last week, America’s former First Lady Melania Trump launched NFT and Blockchain Technology Enterprises, which was led by Parlor.

,parlor “NFT will continue to build out its digital offering with a pipeline that builds communities and fosters creativity while furthering its commitment to free speech and security,” the company said in a statement on Monday.

The app was launched in 2018 as a social-media site, styling itself as a free-speech space for those looking for an alternative to major platforms such as Facebook. Facebook And Twitter, It quickly gained traction from supporters of the former US president. Donald Trump,

The parlor, however, It became dark For nearly a month after being cut off by major technology platforms Apple, Google mother-father Alphabet, And heroine It accused the app of failing to police violent content related to the deadly January 6 attack on the US Capitol by Trump supporters.

© Thomson Reuters 2021