WhatsApp on Thursday released its 2021 year-end review to take a look at key highlights of its new feature launches and services introduced in India – its biggest market – throughout the year. The instant messaging app was used by various state governments and civic bodies in the country to provide COVID-19 related information and resources to citizens. It also enabled users to book COVID-19 vaccines. Along with essential services, WhatsApp this year introduced features including View Once for media content and encrypted backup to provide a better usage experience. WhatsApp also expanded its payments feature in India in 2021.
WhatsApp initiative to help fight against COVID-19
The year 2021 brought a huge impact COVID-19 in India. While traditional government resources lack on many levels15 State Governments launch dedicated COVID-19 helpline WhatsApp To provide access to resources and vaccination appointment booking. Central and state administration also used whatsapp business Platform to engage with citizens and drive COVID-19 vaccination across the country.
central government partnered with Instant messaging app owned by meta (formerly known as Facebook) to launch in 2020 MyGov Corona Helpdesk, It was updated earlier this year to offer features including COVID-19 Vaccine Appointment Booking And certificate download, WhatsApp claimed that over 55 million people have reached out to the MyGov Corona Helpdesk bot and more than 12 million vaccine certificates have been downloaded so far. It is also said to help book lakhs of vaccination appointments in the country.
WhatsApp feature introduced in 2021 to improve user experience
In 2021, WhatsApp introduced short-lived features which include take a look And default disappearing mode With multiple durations to help provide users with additional privacy. The app has also added features like message level reporting To allow users to report accounts by flagging a specific message and encrypted backup To enhance user security.
For an enhanced user experience, WhatsApp brought features including desktop calling, Archive 2.0, joinable group call, And cross platform migration, also launched new sticker pack, media web editor Stickers on the web, and in status.
WhatsApp Payments Update in 2021
Along with other new features, WhatsApp Payments also received a list of updates. was one of them new payment shortcut It is available on platforms including Android and iOS to make payments through the app easy. also brought stickers in payment mode And cashback To persuade more users in the country to pay using WhatsApp. In addition, WhatsApp has reportedly received approval to double its payments offering in the country. for 40 million users From Existing limit of 20 million,
WhatsApp also enabled the camera icon on its app to scan QR codes, effectively providing access to over 20 million QR-enabled stores in the country. also recently Pilot program started in 500 villages across Karnataka and Maharashtra to help connect the next 500 million Indian users to the digital payments ecosystem and promote financial inclusion in the country.
whatsapp for business 2021 update
WhatsApp has recently announced its partnership with Uber Let users book their cabs through official uber chatbot in app. This was a global-first WhatsApp Business Platform integration for the cab aggregator. In addition to Uber, Bharat Petroleum used WhatsApp Business to launch its chatbot, called Urja, to help provide a self-service experience for both B2C and B2B use cases. Indian Oil Corporation also used the WhatsApp API platform to enable gas booking, booking status check and loyalty point updates.
Apart from serving corporates and companies, including Uber, through the business platform, WhatsApp claimed that its Business app has been used by over 15 million small and micro businesses. WhatsApp has also tied up with trade union Self Employed Women Association (SEWA). The partnership is claimed to help women farmers in Kashmir sell thousands of kilograms of apples and cherries to customers in Gujarat.
WhatsApp is also working with Maharashtra-based organization Mann Desi Foundation to offer workshops on various aspects of digital and financial literacy for women and educate them using the WhatsApp Business app.