Flipkart, India’s domestic e-commerce platform gears up its grocery operations in Tier 2 and Tier 3+ cities like Ajmer, Amritsar, Bhuj, Bokaro, Daman & Diu, Dehradun, Kanyakumari, and more, Walmart to now service consumers Is. -owned company announced on Monday. Flipkart Kirana is now available in 23 states across the country and is serving over 1,800 sites and 10,000 pin codes. The company said consumers in these cities will now have the option to buy groceries from over 6,000 products.
Flipkart says that it has invested deeply in its grocery business over the past two years. It has established 22 pan-India grocery supply centers which have created thousands of direct and indirect jobs which have helped in promoting local employment. In addition, this expansion is expected to help provide a platform for local farmers to be a part of the digital economy. Now, as a new wave of COVID-19 cases sweep across the country, Flipkart Kirana is a safer option that lets consumers buy fresh groceries without stepping out of their homes.
Smriti Ravichandran, Vice President, Flipkart Kirana, said, “…we are committed to bringing this shopping experience to consumers across the country as we strengthen our selection, invest in FPOs and fresh produce, and strengthen our enhance the supply chain.” These efforts have started bearing fruit during this year. Big Billion Day The event, consumers across 200 new cities in the grocery category made their first purchase on Flipkart. Flipkart Kirana has seen most of its traffic from Ahmedabad, Bengaluru, Chennai, Hyderabad, Kolkata, Lucknow, Mumbai, NCR, Patna and Pune. The category has grown by 2.3x in orders and revenue overall over the previous year.
According to a recently published Flipkart-ban report titled ‘How India Shops Online 2021’, the grocery segment witnessed a boom and is expected to experience more growth in the post-pandemic era. To ensure that it maintains high quality, Flipkart says it has put in place stringent quality controls across its fulfillment centers and grocery supply chain. Flipkart’s grocery fulfillment centers are fully digitized and have quality management systems that enable products to be traceable from their raw state until they reach the consumer.