Smartphone Market in India Saw Best-Ever Results in 2021, Revenue Marked 27 Percent YoY Growth: Counterpoint


As per the market research report, smartphone shipments in India have witnessed the highest growth with a year-on-year growth of 11 per cent to reach 169 million units in 2021. The significant growth in smartphone shipments comes with a record increase in revenue generated by the market. While Xiaomi maintained its leadership in the smartphone market in India, Samsung recorded its highest ever Retail Average Selling Price (ASP) in the year. The shipments of 5G phones in the country registered the biggest ever growth in 2021. Along with smartphones, the overall handset market also grew in 2021. However, feature phone shipments saw a flat growth.

market research and consulting firm competition The Indian market is set to grow year-on-year in 2021 as a result of higher replacement demand due to increased capacity of smartphones in the mid- and high-priced tiers due to promotions and discounts as well as better financing options, it reported on Monday. ,

On the revenue part, the firm said that the smartphone market retail ASP in the country grew 14 per cent year-on-year to $227 (approximately Rs 17,000) in 2021.

Counterpoint also noted that the revenue of the Indian smartphone market crossed $38 billion (about Rs 2,83,900 crore) in 2021, a 27 percent year-on-year growth.

Xiaomi With a year-on-year growth of two per cent, India continued to lead the market in 2021. The Chinese company grew up to 258 per cent in the premium segment, which includes phones above Rs. 30,000 price point. However, component shortages due to the COVID-19 pandemic largely impacted volumes in the market segment in the second half of the year, Counterpoint said.

After Xiaomi, samsung remained the second largest player in the Indian market. In terms of shipments, the South Korean company grew eight percent year-on-year. The latest report also reveals that Samsung emerged as the top brand in 5G smartphone shipments in the country in the fourth quarter of 2021.

Similarly, Samsung has launched Rs. 20,000 – Rs. 45,000 segments with 28 per cent stake. Counterpoint noted that the company’s foldable device shipments, which include the Galaxy Fold and Galaxy Flip series, grew 388 percent year-on-year.

In 2021, real me Became the fastest growing brand in the country with a year-on-year growth of 20 percent. The company also ranked second in the second quarter of 2021, the firm said.

Apart from realme, Apple Was one of the fastest growing brands in the country in 2021. The iPhone maker received a 108 percent year-on-year increase in shipments. According to Counterpoint, it maintained leadership with a 44 per cent share in the premium segment.

Feather 5G On the smartphone front, the latest report shows that 5G shipments in the country registered a year-on-year growth of 555 percent in 2021. This was due to the fact that most companies started bringing their 5G phones to the market last year.

Vivo Became the top 5G smartphone brand in the country in 2021. The company garnered 19 per cent stake, marking a year-on-year growth of two per cent. Counterpoint also noted that Vivo continues to be a leader in the offline segment as well as strengthen its hold in the online segment through its sub-brand iQoo,

vivo brother Opposition Came fifth in the market, up six percent year-on-year. Counterpoint said the company is the fastest growing brand in the premium segment.

With Vivo and Oppo, Chinese competitors transition group that is itelo, InfinixAnd techno Brands in the market registered 55 percent year-on-year growth in India in 2021 and crossed the 10 million shipment mark in a single year. The report added that the trio maintained its third position in the overall handset market in India, with itel being the largest player in the feature phone market segment for two consecutive years.

Oppo Subsidiary oneplus According to Counterpoint, the country reached its highest ever shipments in 2021. The company registered a growth of 59 percent on a year-on-year basis, crossing five million shipments. The development was driven by the OnePlus Nord series.

OnePlus also led the affordable premium segment which includes phones under Rs. 30,000 – Rs. 45,000 vol. According to Counterpoint, the company also captured 19 percent share and second position in the premium segment.

“Demand outpaced supply in the last two quarters of 2021,” said Prachir Singh, senior research analyst at Counterpoint, in a prepared statement. “During Q4 2021, the smartphone market declined by eight per cent on a year-on-year basis. We expect the supply situation to improve and return to normalcy by the end of the first quarter of 2022.”

Counterpoint Research Analyst Shilpi Jain said the rise in prices in the budget segment, increase in component prices, increasing focus of OEMs on the premium segment and increasing usage and availability of financing options contributed to the rising demand for mid-range and premium smartphones. Gave. Rising ASP of Smartphones in India.

“Local manufacturing bounced back, contributing 98 per cent of shipments in 2021, compared to 90 per cent in 2020,” Jain said. “The PLI Scheme The Indian mobile manufacturing ecosystem has been a huge booster, attracting top players like Apple and Samsung to increase their ‘Make in India’ footprint and make India their export hub.

He said handset exports in the country also witnessed a growth of 26 per cent year-on-year in 2021.

Unlike the smartphone market alone, the overall mobile phone market in the country was once again dominated by Samsung in 2021. The company took a 17 per cent stake.

In the year, shipments of feature phones in the country reached 86 million units. While itel led the market, lavaSamsung, and live Counterpoint said the remaining contenders were on the list of the top four feature phone vendors in the country.

Last week, Canalys in its report said that the smartphone market in India up 12 percent in 2021 despite a difficult start to the year due to the second wave of COVID-19,