YouTube Will Explore NFT Features for Video Creators, Says CEO Susan Wojcicki


YouTube is exploring features for its video makers to redeem non-fungible tokens, its chief executive said on Tuesday, becoming the latest tech company to tap into the digital collectibles craze that has exploded over the past year. .

“We are always focused on expanding youtube To help ecosystem creators capitalize on emerging technologies, things including NFTContinuing to strengthen and enhance the experiences of creators and fans on YouTube,” the YouTube CEO wrote. Susan Wojcicki In a letter on the company’s 2022 priorities.

NFTs are a type of digital asset that exists on a record-keeping technology blockchain. With people buying artwork and video highlights from sports games in the form of NFTs, their popularity has increased over the past year.

According to data from market tracker DappRadar, NFT sales reached around $25 billion (about Rs 1,88,030 crore) in 2021, although there were signs of slowing growth towards the end of the year.

a spokesperson for alphabetical YouTube declined to share further details about the potential NFT features, which were previously reported by Bloomberg News.

Last week, Twitter announced the launch of a tool through which users can display NFTs as hexagonal profile pictures. Popular Short Video Apps TIC Toc The craze kicked off in September announcing an NFT collection designed by some of its top creators.

Reddit Inc. is also exploring the space: The company’s recent job listing on LinkedIn advertised “multiple engineer roles for a rapidly growing team aimed at independent creators, digital goods and the largest creator economy on the Internet powered by NFTs.” to build.”

© Thomson Reuters 2022

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