Focus on Electric, Hybrid Vehicles as India Sees Shift in Mobility: Deloitte Consumer Study


According to Deloitte’s Global Automotive Consumer Study 2022, India is witnessing a shift in mobility trends with more and more consumers expressing interest in electrified and hybrid vehicles.

According to the findings of the annual report, more than a third of Indian consumers have expressed interest in electrified and hybrid vehicles, as the segment picks up steam with India’s focus on eco-friendly, self-made, and sustainable solutions post-pandemic .

according to the study59 per cent of Indian consumers were concerned about climate change, pollution levels and emissions from gasoline/diesel vehicles, indicating that consumer interest in electric vehicles (EVs) is due to lower fuel costs, environmental awareness and perception of better prices. Driving experience, it noted.

The focus on battery swapping and charging infrastructure in the Union Budget along with the emphasis on green mobility has also fueled interest in green mobility, the report said.

“Riding on the cusp of evolving customer needs and disruptive innovations, the Indian automotive industry is set to witness a new era of growth. Our latest study delves deeper into changing consumer perceptions, indicating a significant increase in the number of consumers who are evaluating alternative power train options and this has led to the growth of EVs (especially two wheelers and three wheelers) in the country. likely to be promoted. Deloitte India partner and automotive leader Rajiv Singh took note.

Additionally, the report noted an increase in the latent need for a subscription-based model to meet the ever-evolving needs of millennials and GenZ with its flexible ownership capability.

According to the findings of the report, Indian consumers were willing to share personal data in exchange for maintenance updates.

About 70 percent of Indian respondents are interested in a subscription that allows access to different models of the same brand; 72 percent are interested in different brands of vehicle; And 69 percent are interested in pre-owned vehicles, it noted.

Also, while there will be more emphasis on virtual vehicle sales, Indians still want a personalized experience as per the study.

From September to October 2021, Deloitte surveyed more than 26,000 consumers in 25 countries to gauge their opinions on a variety of critical issues affecting the automotive sector, including the development of advanced technologies.