Decentralized blockchain network Tezos has reportedly partnered with legendary English football club Manchester United for a total of $27 million (about Rs 200 crore). While official confirmation of this development is awaited, the deal will be a multi-year sponsorship for their training kit. The development comes after Manchester United’s sponsorship deal with insurer Aon ended last season. With this deal, the Tezos logo is likely to appear on the jerseys of football stars including Cristiano Ronaldo.
Promotional material for this partnership has already been recorded at the Carrington Training Center where the Manchester United team practices, news portal athletic Reported.
Tezos Blockchain claims to be an energy-efficient platform with a native cryptocurrency called Tez.
This alleged deal with Manchester United is expected to bring more credibility and recognition blockchain Network.
However, this is not the first time that Tezos has been chosen to endorse a world-renowned brand.
British Racing Team McLaren Racing has also selected Tezos as its official technical partner for Formula 1, INDYCAR, and esports teams.
In October 2021, the Tezos network was used in the launch of McLaren’s NFT Collection. NFT Or non-fungible tokens are valuable digital collectibles whose ownership is stored on the blockchain.
McLaren Racing Digital Collectibles is coming! :raised_hand:
Introducing the McLaren Racing Collective, a global community of McLaren fans and collectors, and the place to purchase McLaren Racing digital collectibles in the form of NFTs. @ Tezos Blockchain.
— McLaren (@McLarenF1) October 20, 2021
In fact, the Red Bull Racing Honda F1 Team and French esports organization Team Vitality have also entered into technical and NFT-supported partnerships with Tezos.